OUR GUIDING PRINCIPLES
The R.O.W. Factor
In a world of growing consciousness, we continue to work toward an ever increasing sustainable strategy. We've created a system of dressing that aligns with this strategy and has, what we call, a high Return on Wear factor or R.O.W.
What is the Return on Wear?
By wearing our versatile, easy classic garments daily, over and over again, and mixing with anything and everything in your closet, you are getting a high R.O.W factor from your clothing purchase.
The 12 Easy Pieces collection makes everyday dressing effortless and stress free. Our goal in designing this collection was to get dressed in 5 or 10 minutes, look great and feel great; all day, every day. So, if you think about the number of times you wear our pants, tops and jackets everyday, as a chic daily canvas, and divide that by our amazing prices, the cost per number of wears is often pennies! That's hard to say about many things in our closets, but we like the sound of it and hope you will too.
1. Times per week worn versus cost
2. How long the garments last - months/years
3. Wash and wearability, easy care
4. No fade saturated colors that stay full of life
5. Ease of wear, mix and match ability
Our Sustainable Fabrics
All fabrics come from recyclable or sustainable sources. Curated for you after a two year intensive research process and headed by an experienced fashion industry leader and trusted fabric lab, we utilize the most cutting edge manufacturing processes available to ensure consistent quality and a high level of social conscientiousness.
Our Perfect T Collection proudly uses buttery soft modal jersey that features cooling and wicking properties. It is made from LENZING TENCEL™ fibers originating from sustainable beechwood tree forests in Austria and Europe. The fibers are biodegradable and compostable, do not burden waters with micro plastic and use significantly less energy to produce. The smooth surface of TENCEL™ Lyocell fibers allows color dyes to penetrate deeply into the fiber structure, resulting in impressive color brilliance. These fibers are less prone to fade, even after repeated washing.
TENCEL™ fibers can be discerned instantly: Soft to the skin, smooth to the touch, luxurious in shine and flow—they caress the senses. The Eco Soft technology of the fabrics create a soothing cool feeling on the skin, natural wicking properties are a special attribute of TENCEL™ fibers. Read more at www.Lenzing.com
Our Lux Collection incorporates LENZING™ ECOVERO™ Viscose to create the most amazing soft, structured knit fabric also featuring cooling and wicking properties. The fibers are certified with the EU Ecolabel, meeting high environmental standards throughout their life cycle. ECOVERO™ fibers maintain the same color brilliance as our modal jersey and stand up wash after wash.
BREATHE FREELY - One of the most outstanding qualities of LENZING™ fibers is the ability to enhance breathability. The smooth fiber surface absorbs and releases moisture efficiently, supporting the body’s natural thermal regulation.
Our 24/7 Collection is exclusively developed using polyester threads that are spun from recycled plastic. The spinning process is Control Union Certified and meets Global Recycled Standards; verifying social, environmental and chemical practices in the production cycle. Our ottoman fabric is knit with the right amount of stretch, that smooths and flatters your curves. These fabrics do not fade or wrinkle, and hold up to frequent washing without shrinking, stretching or fading.